Hiring a marketer sounds like the “real” move. Sometimes it is. Sometimes it’s the slowest, most expensive way to get LinkedIn and email moving.
Here’s the framework we use with UK founders deciding between an outsourced growth team and an in-house hire. No tribal loyalty—just fit.
The real cost of hiring (not just salary)
Salary is the sticker price. Fully loaded cost includes tools, onboarding, management time, and the ramp period where pipeline still isn’t moving.
- Salary + employer costs
- Tools and seat licences
- Recruitment time
- 3–6 month ramp risk
- Your time managing one person across many skills
When outsourced marketing wins
You need consistent LinkedIn or cold email now. You want multiple skills (copy, design, ops). You prefer predictable monthly cost and the ability to pause or adjust.
- Pipeline need is urgent
- Scope spans more than one skill
- You want execution without building a department
- Flat-rate predictability matters
When hiring in-house still makes sense
You already have process and demand. You need deep product knowledge every day. Marketing is becoming a core internal capability you want to own.
Compare packages on our pricing page if you want a clear view of flat-rate options.
